My third task is on how the idea, the concept and the rational of an advertisement helps in achieving the audience's awareness on the product. My friends and I have been asked to compare one of the International TV Commercial and also one from Local TV Commercial from three different aspects such as Idea, Concept, and Rational.
But, before that, do you guys know what is meaning by Idea, Concept, and Rational?
Idea
It is generally used to name the subjective contents of our own minds, which are constructed as representational images (images of some object).
Concept
The process of execution of ideas to communicate and connect the ideas through the dots. The concept also plays a role as a medium to apply the resembles of idea into action plan.
Rational
The combination between IDEA and CONCEPT brings people to access deeper into the TV Commercial storyline. Besides, it makes the advertisement more clearly to understand and people can generate the message.
1. Local TV Commercial.
Idea
No worries for long outdoor activities.
No worries for long outdoor activities.
Concept
A couple are going to the theme park to spend their times together. But, the girl is anxious about her hair conditions that will become dry when it is evening. Then, she uses the Sunsilk shampoo and get her hair protection about 25 hours per day.
A couple are going to the theme park to spend their times together. But, the girl is anxious about her hair conditions that will become dry when it is evening. Then, she uses the Sunsilk shampoo and get her hair protection about 25 hours per day.
Rational
Sunsilk helps people to reduce their anxiety about their hair conditions when they are enjoying the outdoor activities. This advertisement can access the greater information towards the audiences about the benefits of usage of the Sunsilk shampoo.
Sunsilk helps people to reduce their anxiety about their hair conditions when they are enjoying the outdoor activities. This advertisement can access the greater information towards the audiences about the benefits of usage of the Sunsilk shampoo.
2. International TV Commercial.
Batiste Dry Shampoo UK TV Commercial
Idea
When your hair looks good, everything will look good too.
When your hair looks good, everything will look good too.
Concept
A girl who is facing hair problems when she realizes that she's already late for her work. She uses the Batiste Dry shampoo to refreshes hair between washes, leaving it feeling gorgeously clean and fresh with added body and texture.
A girl who is facing hair problems when she realizes that she's already late for her work. She uses the Batiste Dry shampoo to refreshes hair between washes, leaving it feeling gorgeously clean and fresh with added body and texture.
Rational
People will look good in their personality when their hair looks perfect. This advertisement shows to us that even the girl's house is messy and she did not get enough time to clean up her house. She still looks stunning when she uses the dry shampoo and start her day with fabulous hair.
People will look good in their personality when their hair looks perfect. This advertisement shows to us that even the girl's house is messy and she did not get enough time to clean up her house. She still looks stunning when she uses the dry shampoo and start her day with fabulous hair.
That's all from me. Thank you for reading. :)
Truly,
Hakimah.
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