# 5 : Creative Resume

Assalamualaikum and Hi everyone. :)

Creative resume : 

'Graphics + Design Elements = Great First Impression'

Thank you for viewing. Take care. :)

Truly, 

Hakimah.

# 4 : Empathy. Positive and Negative Emotions.

Assalamualaikum and Hi everyone. :)

This is my fourth assignment from Mr. Khairuddin Murad. He asked us to do a short review from the three aspects (idea, concept, and rational) of the print ads like poster or billboards.

But, before that I will tell you guys a quick short explanations about EMPATHY. 

The empathy is important to us in creating the effective advertisement that can attract audiences' feelings and feels connected. The empathy comes from our own observation in society and what are the feelings shared among the human emotion.

From empathy, people will get their true emotion which is positive or negative. Both positive and negative human emotion can bring greater differences in human making their decisions. 

Thus, in doing this assignments, I choose two Public Service Announcement (poster) that brings positive and negative emotion each. Do you want to know? Check it out!

1. Positive Human Emotion

Idea          

Save the world.

Concept  

The designer use the synonym color to the environment which is green to influence people. they use the tagline ' From Zero to hero, Environmental War to save the World'.

Rational   

The idea and concept is suitable as green is the color of the nature. Then, the use of white color to bold the words make the message stand out clearly and easy to understand. Furthermore, this PSA poster have its positive human emotion to the people-being like love, happiness, and hope. They'll see hope to save the world, love their environmental world, and also happy to share its benefits together.

2.  Negative Human Emotion

Idea

An abused woman with hand showing NO.

Concept

The usage of black and white image gives big effects to the reader when seeing this public service announcement poster. Meanwhile the words are using the color of white and only highlighted certain words like 'woman' and 'abused' to emphasize it more clearly.

Rational

When people see this PSA poster, they will get understand that woman are easily to get abused. So, people will concern and care about this matters before its getting worse. Besides, people in society especially woman will become protective and careful. But, this poster brings negative human emotion to people. They will feel fear, angry, or sad after seeing this messages.

............................................

* Public Service Announcement :

The messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

Thank you for reading. :)

Truly,

Hakimah :)

# 3 TV Commercial.

Salam and Hello everyone. :)

My third task is on how the idea, the concept and the rational of an advertisement helps in achieving the audience's awareness on the product. My friends and I have been asked to compare one of the International TV Commercial and also one from Local TV Commercial from three different aspects such as Idea, Concept, and Rational.

But, before that, do you guys know what is meaning by Idea, Concept, and Rational?

Idea          

It is generally used to name the subjective contents of our own minds, which are constructed as representational images (images of some object).

Concept     

The process of execution of ideas to communicate and connect the ideas through the dots. The concept also plays a role as a medium to apply the resembles of idea into action plan.

Rational     

The combination between IDEA and CONCEPT brings people to access deeper into the TV Commercial storyline. Besides, it makes the advertisement more clearly to understand and people can generate the message.

1. Local TV Commercial.

 TVC Sunsilk Soft & Smooth with 5-Natural-Oil

Idea                  
No worries for long outdoor activities. 

Concept         
A couple are going to the theme park to spend their times together. But, the girl is anxious about her hair conditions that will become dry when it is evening. Then, she uses the Sunsilk shampoo and get her hair protection about 25 hours per day. 

Rational         
Sunsilk helps people to reduce their anxiety about their hair conditions when they are enjoying the outdoor activities. This advertisement can access the greater information towards the audiences about the benefits of usage of the Sunsilk shampoo. 

2. International TV Commercial.

Batiste Dry Shampoo UK TV Commercial

Idea                  
When your hair looks good, everything will look good too.

Concept         
A girl who is facing hair problems when she realizes that she's already late for her work. She uses the Batiste Dry shampoo to refreshes hair between washes, leaving it feeling gorgeously clean and fresh with added body and texture.

Rational        
People will look good in their personality when their hair looks perfect. This advertisement shows to us that even the girl's house is messy and she did not get enough time to clean up her house. She still looks stunning when she uses the dry shampoo and start her day with fabulous hair. 

That's all from me. Thank you for reading.  :)

Truly,

Hakimah.

# 2 : She's Amazing!

Salam and Hi everyone!

How are you? I'm doing my best to stay fine, struggling all those challenges (tasks,quizzes) during my degree-life. 

Okay. stop all those intro-talks. Now, back to the main point here. 
Last week, my friends and I were asked to write about a person that inspired us in the life. 

And I choosed Adele. 

Adele ? Why her ? Whats special about her ? 

Let me tell you a story (that might be a little bit boring to you, but who cares?) about the reasons why I like her. For me, Adele is a SUPERWOMAN ! Adele is AMAZING ! She has a great stunning voices. And she is what she wants to be. 

Not so long years ago, she said ,  

       "I like having my hair and face done, but I'm not going to lose weight because someone tells me to. I make music to be a musician not to be on the cover of Playboy."

She encourages me in the way she speaks, the way she sings her songs, and also her self-confidence. Even though another singer or musicians want to do surgery just to look more attractive and pretty, she believes that she is pretty on her own way. 

For me, I want to be as confident like her. I'm hoping that I can build up my courage to become the best of me one day soon. 

 There are many people outside that are adored and inspired by Adele. For an example, almost every audiences in her concert at Royal Albert Hall, London were singing along with her. 

This is the video :

 "Never mind, I'll find someone like you  

I wish nothing but the best for you, too

 Don't forget me, I begged, I remember you said  

Sometimes it lasts in love, but sometimes it hurts instead, yeah"

For any further information, you can also click Adele.tv

Thus, it is the same with creating ideas & designs in creativity field. I should be brave and think outside the box to enhance the great idea. Being a creative thinker requires a lot of practices and also its necessary to take proactive measures to gain inspiration and generate creative solution. 

Thanks for reading. :)

Truly,

Hakimah.

 

# 1

Hi everyone. :)

My friends and I need to do a short review on this quote. 

"Doing business without advertising 

is like winking at a girl in the dark.

You know what you are doing,

but nobody else does."

My short review:

       This quote refers that all the hard works and efforts that we had contribute to produce an excellent results should be creative and attractive as it can attract people's interest. If not, we are only wasting our time and nobody will respond to us.

Truly,

Hakimah.

Hello.

Hello everyone. :)

This is my first post here. I am Nurul Hakimah from Mass Communication student in UiTM Shah Alam. This blog is created in order to complete our course fulfillment for subject ADV 550: Creative Strategy in Advertising. My lecturer for this subject is Mr Khairudin Murad. 

I hope everyone can give full supports, ideas, and encouragements to me in doing this task. 

Thank you. Have a nice day ahead. :)

Truly, 

Hakimah.